Bowerman's design led into the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints remaining by astronauts over the Moon.
Nike was an early adopter of Web marketing, e mail management systems, and utilizing broadcast and narrowcast 최저가솔루션 interaction technologies to build multimedia advertising strategies.
In an effort to refocus its business enterprise lines, Nike began divesting itself of some of its subsidiaries within the 2000s.